October 17, 2017 10:00 AM PST

Why Marketing Should Pay Attention to Customer Success

By ignoring customer success metrics, marketing departments are missing a major opportunity.
Meet the Speakers
Aaron Fulkerson

Co-Founder

Catherine Blackmore

Global GVP of Customer Success

In this webinar, Catherine Blackmore, Global GVP of Customer Success at Oracle Marketing Cloud, will speak with MindTouch CEO Aaron Fulkerson about how to go from anonymity to advocacy through alignment. They’ll cover:

  • How customer success data and insights can inform marketing strategy
  • How to discover new tools for customer engagement through collaboration
  • Why establishing a unified approach across the customer journey drives brand affinity and loyalty

Save your spot for this webinar now—you’ll want to be a part of this lively conversation.

Meet the Speakers
Aaron Fulkerson
Co-Founder

Aaron Fulkerson, a leading innovator in open-source and SaaS software, is Co-Founder of MindTouch. Previously, Aaron worked on the Advanced Systems Research Team at Microsoft and has informed national education policy at the White House. Aaron tackles everything with the same mantra: Be big, be kind, and kick ass.

Catherine Blackmore
Global GVP of Customer Success

Global Vice President of Customer Success at Oracle Marketing Cloud, Catherine is an industry innovator with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers. Her thought leadership and innovation in the field made her one of the top 50 influencers to follow in Customer Success.

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