The conversation around content strategy has exploded in the last few months. We’ve certainly contributed to that conversation ourselves, as you’ve undoubtedly seen on this blog. Still there remains some ambiguity about what exactly is content strategy and why it’s important? In the following series of videos, MindTouch’s Mark Fidelman spends some time with Scott Abel, aka ‘The Content Wrangler‘, and investigates the realm of content strategy, the benefits of application, and its relation to technical communicators and social media.
After the introduction of Scott Abel, we learn the differences between content strategy and communication strategy. Also, how technical communicators compare to content strategists.
We dig deeper into content strategy, defining it, learning about its life cycle, and how technical documentation fits into this domain.
We learn how social media enables content strategy and with moderation, to allow the power of the crowd to assist and provide feedback to your overall content strategy.
How do we fit in the picture? MindTouch helps by offering the web as a content strategy platform, and Abel offers some tips and tricks to help keep translation costs down.
For those new to the technical documentation field, those transitioning into a new role, or even those who are veterans in the field, Abel provides advice and discusses the future of content strategy.