Spring 2017 Release, Site Analysis Suite, Offers Comprehensive Evaluation of Site Health
SAN DIEGO, California, May 16, 2017 – MindTouch, the leading provider in modern product documentation and help content solutions for the enterprise, is proud to inaugurate Site Analysis, an in-app suite of site optimization tools. Site Analysis is designed to empower knowledge managers to monitor and fix broken links and structural irregularities throughout their site, resulting in enhanced usability and proven increases in search engine rankings. The first of the Site Analysis suite of tools, introduced this month, are Site Structure and Link Manager.
Gartner lists site structure as one of the key attributes determining the quality of user experience, and reports that not ensuring structural integrity results in lost traffic, visitors leaving, and poor customer and employee satisfaction — all of which hurt the bottom line. “A key differentiator for MindTouch is its proprietary Smart Content framework, based on DITA, the technology communicator’s industry standard for technical documentation architecture,” said Aaron Fulkerson, CEO and Founder of MindTouch. Smart Content allows product and help content to be delivered as semantically rich, structured microcontent. This built-in structure of MindTouch provides a superior user experience, greater scalability, and improved search engine visibility compared with flat knowledge bases.
The MindTouch Site Structure optimization tool reports on the adherence of a MindTouch site to the recommended Smart Content framework guidelines. Site Structure identifies content organization issues at the site and page levels, ensuring users get the most out of the MindTouch information architecture. This gives knowledge administrators a view into how well their content is navigated by users and where structural adjustments can be made to unlock the SEO benefits of a well-structured site.
With MindTouch Link Manager, site-wide broken links are identified and fixed from a single report screen inside the application’s dashboard as well as through on-page alerts that highlight issues and provide an easy means to link resolution. “Now with the Link Manager, I can review our entire site and ensure there are zero broken links or attachments. I believe this will increase customer satisfaction of the Avalara Help Center overall because they will have a better experience using our help content,” said Jenny Evans, Web Manager at Avalara.
“With Link Manager I’m able to ensure that visitors to Conga Support never stumble upon broken links. It’s great that you can be working on something entirely random on your site and be informed of a broken link,” explained Aaron Leonard, Sr. Content Manager at Conga. Link Manager positions MindTouch as the only major product documentation and customer success environment that does not require inefficient ad-hoc workflows or expensive third-party tools to monitor link health.
Look for additional features and functionality to be introduced later this year as part of the growing MindTouch Site Analysis suite.
MindTouch Site Analysis suite is now available to all MindTouch customers. To learn more, please read the product blog post.
MindTouch builds software solutions for improved digital customer engagement. As a leading provider in modern product documentation and help content solutions, MindTouch empowers sales, marketing, product, and customer support from enterprise companies to reach and serve their end-users throughout the customer journey. By optimizing for search engines, delivering behavioral sales cycle insights, assisting users through contextual help, and providing support with well-organized content in agile-publishing methodology, MindTouch customers are able to accelerate their sales cycle and drive product adoption faster. Serving customers worldwide, MindTouch has been named one of 2017’s “Hot 100” best privately held software companies by JMP Securities. Founded in 2004 and headquartered in San Diego, CA, MindTouch recently raised $12M in venture funding in 2016 with an eye towards growth and expansion.
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SOURCE MindTouch, Inc.