Instead of discovering that an asteroid the size of Texas is going to impact Earth in less than a month, and your company needs to recruit a misfit team of deep core drillers to save the planet, what your company does need to do is recognize the team of digital strategists that can destroy the silos of information blocking you from connecting deeply with your customers (and vice versa). Watch the webinar below to learn how to transform your content and win an Impact Award.
The LavaCon Content Impact Awards plan to do just that, recognize digital strategists who have used content, user experience, and/or technical communications to make a positive impact across all departments within their organizations.
This means seeing further than simply defining a way to support your post-sale customers. The award will spotlight those finding ways to make their customers experts on their product—while making their companies experts on their customers by leveraging the self-help content they deliver across the entire customer journey. The journey starts in pre-sale, eventually turns into customer satisfaction and brand advocacy, then starts all over again.
This voyage is broken into three distinct legs that continuously guide the customer through research, buy, and succeed. Each phase can be supported by the same information as long as it is delivered to the right persona, in the right channel, at the right time.
The award does not pit strategist against strategist, as it is not a competition to see who made the biggest or best impact comparatively. It is a way to celebrate the many achievements content professionals make that expand their sphere of influence, enabling organizational change and ensuring customer success.
The on-demand webinar “Let’s Talk Technical Marketing—Your Guide to Creating Content for the Customer Journey” will get you ready for this and future impact awards
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