Watch the former CEO of Eloqua and current CEO of Code42/Director of the Board for Trackmaven and Cornerstone OnDemand, Joe Payne , explain why the company not only owns non-branded Google search results (great SEO), but how it has grabbed so many of the coveted Google snippets—even over industry-leading enterprise competitors like Microsoft and SAP. Why should you care? Well, Google snippets not only occupy the single most valuable real estate on a search results page (above paid ads), but … [Read more...] about Public Facing Content Shortens Sales Cycles – Code42 Testimonial
MindTouch is proud to be featured in the Downtown San Diego Partnership's Downtown Tech & Real Estate Review for December, spotlighting the company's relocation to San Diego's Energy Star-labeled and LEED-certified "Vertical Campus" earlier this year. A leader in the SaaS industry with over 300 customers, MindTouch joined resident organizations like the The Vine community, which along with EvoNexus mentors seed-stage entrepreneurs and startups in a work-sharing space. Origin Code Academy … [Read more...] about MindTouch offices profiled by the Downtown San Diego Partnership
The analysts preach it, hundreds of webinars break it down, and your own purchasing process relies on it: a company’s post-sale experience. It is vital to your buyers’ pre-sale decision making, but the same can be said for understanding your current customers’ needs so that you can effectively sell to your future buyers. It is the proverbial chicken-or-the-egg scenario. What is it like to own and use your product? What is your onboarding process, how effective are your training and support … [Read more...] about Shorten Enterprise Sales Cycles Today – 4 Testimonials from Industry Leaders
Why “SEO” and “keyword analysis” are dirty words Yes, dirty words. Because we content creators, at some point, lost sight of the human element. We started to look at SEO as an artificially established set of rules and at keywords as a prescribed list of words we had to chase in order to win. Just look at the terms “search engine optimization (SEO)” and “keyword analysis.” If language is indicative of our approaches, we are without doubt guilty of dehumanizing and ignoring what should be our … [Read more...] about Keyword Analysis: Breaking the Dissonance of SEO Strategies and User Language
Avalara discusses how they utilize smart content (training content, user guides, technical docs, etc.) to empower every single department within their organization, all while enabling their customers to become experts at using their product with these very same documents. MindTouch allows you to create a superhighway of information exchange that gains invaluable user analytics, leading to actionable measures. It was not only about the customer experience using the software, which was MindTouch, … [Read more...] about Smart Content Creates Understanding: Avalara Powered by MindTouch
Content can create leads, convert leads, and increase customer engagement. When customers are researching a product or brand, they go to Google. What they find are content results that will inform them, answer their question and fulfill their search. The quality of that content affects its domain authority, essentially dictating its Google ranking. One of Google’s prime concerns, a theme throughout its guidelines, is providing value to the user. In fact Google is pretty militant in its … [Read more...] about What If You Treated Your Customers Like Google Treats You?
Question: What do you get when you take your product or service’s static technical, sales, and training content and turn it all into smart content? Answer: An inbound lead generating and sales funnel shortening machine like Avalara’s Success Center. Video & Editing by James Brown Media Learn why you need to change the way you look at your product documentation (cost reducing, post-sale materials). You are sitting on a treasure trove of content that with a few simple … [Read more...] about Avalara: A Dynamic Success Center Built for Engagement