Take a moment to think about this: How important is training your customers? Is it just as important to train your employees? Do they need to be product experts? The Training Conference and Expo not only highlights the advantages of having expert users and employees, it teaches attendees how to create them. There are two main focuses this year, Micro-learning and Performance Support (PS). Micro-learning plays off of Google’s micro-moments and is applied to the training world through … [Read more...] about Day 1 – Sneak Peek Video – Training Conference & Expo
MindTouch had a blast connecting with the student athletes at the UC San Diego Triton Career Night! Playing a sport while attending classes can be a full-time job in itself, so many of these student athletes simply do not have the time to gain work experience via internships, etc. This particular career night was all about helping these athletes utilize their unique skill set and experiences to transition into the workforce. We covered things like resume writing, tips for interviewing, and … [Read more...] about Career Night Was a Success!!
SaaStr delivers value across the board to their community members. To do this, they continuously push the boundaries of thought leadership surrounding the entire customer journey: Research, Buy, Succeed. One of the key verticals they have focused on is Customer Success. Two of this year's SaaStr keynote speakers, SaaStr founder, Jason Lemkin, and Oracle Marketing Cloud’s GVP of Customer Success, Catherine Blackmore, touched on Customer Success at Gainsight’s Pulse conference. We’ve highlighted … [Read more...] about 2 SaaStr Speakers on Customer Success at Pulse
Whether you’re selling direct to consumers or businesses, e-commerce is a critical way to display your wares and make sales. But since e-commerce has been around, the innovations around the service have been geared towards making it simpler for consumers to check out and discover related items. In a lot of ways, it has followed the logic of supermarkets: allow consumers to browse everything available, group together related items (whether in aisles or categories) and make checking out simple. … [Read more...] about Rewriting the e-Commerce Script with Post-Sale Documentation
At MindTouch, we’ve focused on two pillars that gird the growth of our business. Deliver a product that our customers value and love so much that they recommend it to others. Maintain a culture that attracts smart, good people who want to work hard doing great things. It’s difficult to measure culture, but measuring the value created by our product is much easier. We measure it with our 94% customer renewal rates, our 73 Net Promoter Score, customer referrals, and from … [Read more...] about The Best Software of 2017 for Customer Service Teams
For businesses with large volumes of SKUs, sales enablement is critical to the survival of the business. Oftentimes, the unique nature of the sale requires non-standard configurations. Understanding what products work together, and more importantly, what products will meet the needs of the customer goes beyond Configure, Price, Quote (CPQ) software. It requires the knowledge of subject matter experts who can ensure the right products are being used to meet those needs. Even for seasoned sales … [Read more...] about Configure, Price, Quote, Succeed?: Improving Manufacturing Sales Processes
For companies interested in customer engagement, there’s no deeper well than social media. Facebook alone has over a billion monthly users who generate 4.5 billion likes each day. That’s a treasure trove of analytics, which is why businesses are scrambling to make sure every like, tweet, and snap is captured and understood. That’s why, earlier this year, Salesforce and Nestlé Waters announced the launch of a “Consumer Engagement Center.” The goal of the center is to “empower Nestlé Waters' … [Read more...] about How to Walk the Talk of a ‘Consumer Engagement Center’
$1.1 Trillion—with a capital “T”—that’s how big B2B e-commerce will be by 2020, according to Forrester. That’s at least double the size of consumer, or B2C, e-commerce. This is a big opportunity for any company that sells to businesses. Think your customers wouldn’t want to buy your complex, configurable machinery or software online? Think again. Today, Forrester adds, 93 percent of business buyers prefer to buy online when they’ve decided what to buy and 56 percent were expected to make at … [Read more...] about The Future of B2B E-Commerce: 3 Components of the Perfect Buying Experience