Product documents are the best content asset you have.
User manuals, help content, product documentation: these have the power to control your brand on the web, boost your sales, and accelerate your product adoption. MindTouch supercharges your customer experience by turning these normally static, hard-to-find, dense PDFs into bite-sized pieces – semantically rich microcontent – doubling your web traffic and creating a Google-optimized web presence for your brand.
You already have all the content you need for customer success.
Helping customers succeed is the number one way to reduce churn and increase renewals. Most customers prefer to self-serve, making phone support, online FAQs, and in-product chat only a small part of your customer success strategy. MindTouch frees the product content you already have, forming a single source of truth across all channels where your agents need it, and when your customer wants it.
Customers who require user-assisted support are 4 times less loyal than those who self-serve (CEB).
72% of buyers will not engage vendors that don’t supply product documents and post-sale content (Acquity Group).
FAQs fall short when Google is your customer’s first stop.
When customers research products online, your unstructured web articles, PDFs and FAQs simply can’t compete with third-party reviews and public discussion forums. With MindTouch, your product content is organized into structured, semantically rich data that can improve your domain authority and double your web traffic.
Easy answers to technical questions validate customers' use cases – and close more sales.
The content in manuals and user guides has all of the best authoritative answers to help customers solve their specific issues. Providing information that helps a customer understand exactly how they will use the product or service in their environment cements their confidence in the purchase, which accelerates sales cycles and improves conversions.
83% of US consumers require some degree
of customer support while making an
online purchase (eConsultancy).