January 07, 2016 10:00 AM PST

Lessons On Customer Journey Mapping For Executives

Lock down the ROI that your company is looking to achieve.
Meet the Speakers
Aaron Fulkerson

Co-Founder

Annette Franz

Founder

More so than ever, prospective customers will bounce if they’re confused or experience too much friction along the customer journey. In this exclusive influencer webinar, Annette Franz, a highly sought after CX expert, and Aaron Fulkerson, the CEO of MindTouch, will discuss tactics on how to create a customer journey map that will help you lock down the ROI that your company is looking to achieve.

Objectives For This Webinar:

  • How customer journey maps are used in the wild to strategically improve sales, marketing, and product workflows
  • How to capture feedback, validate the journey, and iterate to understand the customer perspective
  • How to create a customer journey map that’ll help you lock down the ROI that your company is looking to achieve
Meet the Speakers
Aaron Fulkerson
Co-Founder

Aaron Fulkerson, a leading innovator in open-source and SaaS software, is Co-Founder of MindTouch. Previously, Aaron worked on the Advanced Systems Research Team at Microsoft and has informed national education policy at the White House. Aaron tackles everything with the same mantra: Be big, be kind, and kick ass.

Annette Franz
Founder

For more than a decade, Annette Franz, founder of CX Journey (Gleneicki) has helped companies understand the importance of the employee experience and its role in delivering an exceptional customer experience, as well as how to transform their cultures to ensure the customer is at the center of every conversation. She’s CCXP, CEM Certified, and an active member of the Customer Experience Professionals  Association (CXPA).

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