September 12, 2017 10:00 AM PST
How to Boost Customer Loyalty and Revenue Through Content Experience
The key to building long-lasting and successful customer relationships is shaping how people experience your content.
Meet the Speakers
In this webinar, Aaron Fulkerson, CEO of MindTouch, will interview Jack Molisani, Executive Director of the LavaCon Conference, about the evolution and current trends of content consumption. You’ll learn:
- Why is creating a unified content experience critical for customer retention?
- How can you generate new leads and opportunities to upsell through content?
- What approach do you take when implementing a content experience strategy?
- Why does every organization need a Content Experience Specialist to champion its content experience strategy?
You won’t want to miss your chance to learn from these Content Experience Influencers on how to drive customer success and revenue through content. Reserve your spot now!
Meet the Speakers
Aaron Fulkerson, a leading innovator in open-source and SaaS software, is Co-Founder of MindTouch. Previously, Aaron worked on the Advanced Systems Research Team at Microsoft and has informed national education policy at the White House. Aaron tackles everything with the same mantra: Be big, be kind, and kick ass.
Jack Molisani is the President of ProSpring Technical Staffing, an employment agency specializing in technical writers and other content professionals: ProSpringStaffing.com. He’s the author of Be the Captain of Your Career: A New Approach to Career Planning and Advancement, which hit #5 on Amazon’s Career and Resume Best Seller list. Jack also produces the LavaCon Conference on Content Strategy and Technical Communication Management.