As experiences become increasingly digital and mobile, companies must holistically focus on the customer (until the point of obsession!) at every stage of the customer journey. This mentality applies to all departments but specifically calls to marketers, as they can no longer afford to turn a blind eye to what happens after the initial sale. Alongside other functions, Marketing needs to prioritize constantly delivering value and improving the customer relationship.
In this webinar, MindTouch CEO Aaron Fulkerson will interview Anne Janzer, author of “Subscription Marketing: Strategies For Nurturing Customers In A World Of Churn”, on:
- How is the subscription model changing the role of marketing, especially in value-nurturing?
- What can customer success and marketing teams learn from each other? And what’s getting in the way?
- How can companies embrace a customer focus at every level and function?
Join us on to learn how to make all departments in your organization completely customer-obsessed!
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Aaron Fulkerson is one of the founders and the CEO of MindTouch. MindTouch is the leader in customer self-service software. Great companies like Accenture, ADP, McKinsey, Sprinklr, Whirlpool, and Zuora rely on MindTouch for effective self-service and because it helps them create actionable customer insights. MindTouch has been named one of 2017’s “Hot 100” best privately held software companies by JMP Securities. MindTouch makes your customers smarter, happier, and more successful.
Anne Janzer is an author and writer who has worked with more than one hundred technology companies. She is author of the books The Writer’s Process, Getting Your Brain in Gear and Subscription Marketing: Strategies for Nurturing Customer in a World of Churn.
She enjoys working with writers to improve their processes and share their thoughts and ideas with the world.