According to findings from Gartner Research, by 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human. So what does this emphasis on self-service mean for e-commerce in terms of marketing, sales, and customer experience?
Join Aaron Fulkerson, CEO of MindTouch, and Kamal Ahluwalia, Chief Revenue Officer at Apttus, for a 30-minute webinar and learn:
- What the B2B e-commerce landscape looks like today and how it’s evolving
- How to create a streamlined, digital e-commerce experience for buyers & customers
- What the opportunity cost is of failing to capitalize on these trends
Watch the webinar now and learn how to beat your competitors to the finish line in 2017!
Aaron Fulkerson is a leading innovator in open-source and SaaS software. Under his leadership, MindTouch became a pioneering leader in customer engagement software, and consistently posts negative churn rates alongside industry leading NPS and CES scores. MindTouch has helped companies like Docker, Zenefits, and Zuora ensure their customer’s success and achieve hyper growth by revolutionizing the way companies engage customers through content.
Kamal Ahluwalia, Chief Revenue Officer of Sales and Marketing, has global responsibility for accelerating growth and establishing Apttus’ Quote-to-Cash footprint as a critical pillar of modern business.