According to findings from Gartner Research, by 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human. So what does this emphasis on self-service mean for e-commerce in terms of marketing, sales, and customer experience?
Join Aaron Fulkerson, CEO of MindTouch, and Kamal Ahluwalia, Chief Revenue Officer at Apttus, for a 30-minute webinar and learn:
- What the B2B e-commerce landscape looks like today and how it’s evolving
- How to create a streamlined, digital e-commerce experience for buyers & customers
- What the opportunity cost is of failing to capitalize on these trends
Watch the webinar now and learn how to beat your competitors to the finish line in 2017!
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Aaron Fulkerson, a leading innovator in open-source and SaaS software, is CEO and Co-Founder of MindTouch. Previously, Aaron worked on the Advanced Systems Research Team at Microsoft and has informed national education policy at the White House. Aaron tackles everything with the same mantra: Be big, be kind, and kick ass.
Kamal Ahluwalia, Chief Revenue Officer of Sales and Marketing, has global responsibility for accelerating growth and establishing Apttus’ Quote-to-Cash footprint as a critical pillar of modern business.