According to findings from Gartner Research, by 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human. So what does this emphasis on self-service mean for e-commerce in terms of marketing, sales, and customer experience?
Join Aaron Fulkerson, CEO of MindTouch, and Kamal Ahluwalia, Chief Revenue Officer at Apttus, for a 30-minute webinar and learn:
- What the B2B e-commerce landscape looks like today and how it’s evolving
- How to create a streamlined, digital e-commerce experience for buyers & customers
- What the opportunity cost is of failing to capitalize on these trends
Watch the webinar now and learn how to beat your competitors to the finish line in 2017!
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Aaron Fulkerson is one of the founders and the CEO of MindTouch. MindTouch is the leader in customer self-service software. Great companies like Accenture, ADP, McKinsey, Sprinklr, Whirlpool, and Zuora rely on MindTouch for effective self-service and because it helps them create actionable customer insights. MindTouch has been named one of 2017’s “Hot 100” best privately held software companies by JMP Securities. MindTouch makes your customers smarter, happier, and more successful.
Kamal Ahluwalia, Chief Revenue Officer of Sales and Marketing, has global responsibility for accelerating growth and establishing Apttus’ Quote-to-Cash footprint as a critical pillar of modern business.