2017 marks the turning point of the subscription economy. For years the Subscribed conference was centered around Customer Experience and why organizations should put it at the forefront of all business decisions. It was, in essence, on how to create customers for life (See Tien’s Video Below on Subscribed 2017).
This year, the most influential thought leaders have returned to Zuora’s Subscribed 2017, bringing with them a host of new, innovative strategies and products to push the boundaries of this business model. Specifically, there is a focus on how to tie innovation to the subscription economy so that organizations can collect data to serve customers throughout their journey. This approach does away with the perpetual sale at the end of a contract’s life. Better yet, the customer is so ingrained with the experience itself that they simply renew to continue harnessing its capabilities.
Video & Editing by Ari Hoffman, Music by Adam Vitovský
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