Whether you call it cloud software or SaaS, one thing is clear: the cloud has changed the way all business operates. From high-growth tech startups to legacy enterprise corporations, SaaStr’s Annual conference for SaaS experts hosts a wide spectrum of attendees united by technology, tactics, and direction.
Case in point, this week Apttus teams up with Oracle, Gainsight, and WalkMe to present on how to not only sustain, but grow your customer’s value (net negative churn) across the board, leaning heavily on customer advocacy.
Maria Pergolino, former Marketo director and current Senior VP of Marketing and Sales Development for Apttus, has not only presented at top conferences around the world, but is sought after for her thought leadership on Target Account Marketing and Customer Advocacy.
If you are attending SaaStr this is a do-not-miss presentation, but if you are not, the following video will break down what the panel is covering and how to take a deeper dive.
Video & Editing by Ari Hoffman, Music by Adam Vitovský