Our latest webinar, “Lessons from the Masters: Trends You Need to Know for Your Next Web Support Site Makeover” was a discussion between Scott Abel and Jeffrey Tarter, Executive Director at Association of Support Professionals discussed how to keep your support site ahead of the curve in a fast-evolving competitive marketplace.
Jeffrey drew on examples from the ASP’s latest “Ten Best Web Support Sites” awards, and discussed five key trends in Web support design that all content strategists and support agents should take into account for site design and development. Attendees also learned about the growing importance of community-generated content, the role of the the “three-click rule” in site navigation, and the trend toward deep integration of site content and resources. Examples of how leading sites are expanding their content delivery well beyond traditional break-fix solutions to emphasize customer success strategies were also shared.
Thank you again to Jeffrey and Scott for another insightful webinar.