SAN DIEGO—January 14, 2016—MindTouch, the customer experience-centric SaaS provider on a mission to make customer product and help content valuable again, today announced it has raised $12 million in its Series A investment. PeakSpan Capital led the round with participation from SK Ventures and SAP SE. MindTouch has successfully bootstrapped to profitability without taking venture funding until today. MindTouch will use the new funds to increase its product capabilities and integrations with companies such as Salesforce, SAP, Oracle, and others, as well as grow its marketing, business development, sales, and engineering teams.
Founded in 2005 in San Diego by Steve Bjorg and Aaron Fulkerson, MindTouch allows both established, long-respected enterprises that make physical products like Whirlpool, Newmar, MakerBot, and Remington, as well as fast-growing start-up companies like Code42, Zenefits, Zuora, and Docker, turn product and help content into a revenue-producing asset that creates happy and endorsing users.
“Content today is the nervous system for a company’s buyer and customer channels, and I’m not talking about listicles, tweets, or blog posts,” said Aaron Fulkerson, CEO and co-founder of MindTouch. “The customer’s journey from initial research to purchase and post-purchase interaction has become self-paced and self-serviced. We make a company’s existing product and help content become the core of their customer engagement strategy. And this is happening across all departments as companies are willing to explore every avenue to engage customers throughout their lifecycle together.”
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Companies focused on achieving rapid growth must provide unified product and help content experiences that ensure customers succeed in their journey to become kick-ass product experts. As people become experts, this generates revenue for MindTouch customers. MindTouch is just getting started in defining a new category of software directly focused on customer self-service.
“You truly have to admire the course MindTouch has navigated, from open source collaboration product to a profitably growing, mature SaaS offering,” said Phil Dur, partner at PeakSpan Capital. “We were very fortunate that Aaron and Steve allowed PeakSpan to lead their first investment round. PeakSpan has invested in a lot of customer management software and it is clear to us that moving forward both established, long-standing and the high growth software giants of today will do whatever it takes to invest in the customer’s lifecycle. MindTouch is at the forefront of this.”
MindTouch is a leading SaaS solution for customer success/engagement management helping companies create smarter customers to accelerate the sales cycle and drive product adoption. MindTouch transforms the product and help content your company already produces into a customer engagement channel. Bring the customer record in your customer relationship management (CRM) system and the customer’s self-service behavior together for insight into their experience with your brand. Create a mobile-ready, SEO-optimized site for all of a company’s content. MindTouch can help you double organic web traffic, triple user time on your site, and reduce the bounce rate by 50%. Turn your buyers and customers into kick-ass product experts.
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