In 2015, a senior vice president at Google wrote:
Consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.
Not only do customers want content-on-demand, they have come to expect exactly the content they want, when they want it, on any device they are using.
The need to provide customized content experiences can be challenging, but it also offers unprecedented opportunities for content professionals. Machine-readable content. Voice-activated devices. The Internet of Things. Do you have the right stuff to be a Content Experience Strategist and lead your company into the next generation of content production and consumption?
Attend the next webinar on How Content Experience Specialists are Driving Customer Education as Aaron Fulkerson, the Founder and CEO of Mindtouch and JackMolisani, the Executive Director of The LavaCon Conference on Content Experience, discuss how you can prepare for the Content 4.0 revolution—and launch your career to new heights in the process!