At MindTouch, we’re constantly preaching about the revolutionary potential of underutilized product content. Now we’re unveiling a new way for our customers to extend their product content even further.
Starting today, MindTouch customers will be introduced to Touchpoints, a new set of capabilities designed to easily extend contextual search and links into your product content directly from any of your web properties.
With Touchpoints, we’re bringing customers the tools they need to maximize their content without the need for programming skills or major customizations. We’re taking content to your customers with seamlessly integrated widgets that empower customers to learn and engage wherever they are in the customer journey.
When your customers are initially researching online, Touchpoints provide a way for them to explore your products further with contextual search right from the marketing page, blog post, or community page they’re currently on. We’re creating a close link between content that communicates the value of your product (i.e. marketing) and the content that communicates how your product achieves that value. By closing this loop, our customers can accelerate the sales process through self-service validation.
On average, over 2/3 of shopping carts are abandoned online. When your customers are at the most tenuous stage in the journey, the purchase, Touchpoints integrate into the e-commerce environment to assuage any last minute fears and questions without them leaving the page (and their full carts) behind. Our belief is a customer should never abandon a cart before purchase because of an unanswered question, and Touchpoints lower the customer’s effort to zero from the e-commerce site.
Post-sale, Touchpoints bring the content to where your customers are trying to understand and succeed with your product. Whether it’s through in-product contextual help, where content is brought directly into the product to provide content with minimal effort; or, if your customers are facing difficulties, you can place a Touchpoints web widget within the ticket submission form to provide last-minute ticket deflection and minimize customer effort.
Using Touchpoints to line the customer journey with product and help content, our customers will be able to remove the barriers at every stage that may keep their customers from engaging, buying, and succeeding.
We’re incredibly excited to see how our customers make the most of this first implementation of MindTouch Touchpoints. Be on the lookout for more Touchpoints in the coming months as we continue to introduce ways to make your content a vital part of your customer’s–and your company’s–success. For more information, visit our MindTouch Success Center.