If you prefer to watch the webinar... Episode Transcription: Aaron Fulkerson: So HubSpot is really a beloved company, especially by people who are customers of it, and you summarized it perfectly, full stack, growth stack, so a suite of applications for helping companies grow their business and manage their customer relationships, both before and after the sales cycle. HubSpot's pioneered this concept of Inbound, right? The conference that you guys host is called Inbound. Tell us a … [Read more...] about Webinar: How To Identify & Create The RIGHT Content For Your Market To Increase ROI w/ HubSpot & MindTouch
$1.1 Trillion—with a capital “T”—that’s how big B2B e-commerce will be by 2020, according to Forrester. That’s at least double the size of consumer, or B2C, e-commerce. This is a big opportunity for any company that sells to businesses. Think your customers wouldn’t want to buy your complex, configurable machinery or software online? Think again. Today, Forrester adds, 93 percent of business buyers prefer to buy online when they’ve decided what to buy and 56 percent were expected to make at … [Read more...] about The Future of B2B E-Commerce: 3 Components of the Perfect Buying Experience
Question: What do you get when you take your product or service’s static technical, sales, and training content and turn it all into smart content? Answer: An inbound lead generating and sales funnel shortening machine like Avalara’s Success Center. Video & Editing by James Brown Media Learn why you need to change the way you look at your product documentation (cost reducing, post-sale materials). You are sitting on a treasure trove of content that with a few simple adjustments … [Read more...] about Avalara: A Dynamic Success Center Built for Engagement
Objectives For This Episode: What are the pitfalls of relying on just data when it comes to customer success? As your company scales, how do you grow your customer success team? What can you do to help your customers realize the full value of what they’ve purchased? Episode Overview: Data can only take you so far. To create a repeatable, consistent experience for your customers, you need to take a systems approach to customer success. That means creating operational discipline … [Read more...] about How To Move Beyond A Data-First Approach To Customer Success
Objectives For This Episode: When you should ask your customers to become an advocate Pitfalls of doing customer advocacy wrong How executives think of customer advocacy How to build a pipeline of customer advocates Episode Overview: According to research from Nielsen, 92% of customers trust recommendations from people that they know. And customers referred by other customers have a 37% higher retention rate. It is, therefore, no big surprise that companies want to … [Read more...] about Mobilize Your Army of Customer Advocates With Lincoln Murphy
Objectives For This Episode: How to overcome the pain points that customer success teams typically experience with onboarding What executives can do to empower their customer success / service teams to succeed Real live case studies & lessons learned from serving thousands of companies Episode Overview: More so than ever, customers expect a frictionless experience with your product and want to be able to effortlessly find answers whenever & wherever they need. Failure to … [Read more...] about Create An Amazing Customer Onboarding Experience With Shep Hyken (NYT & WSJ Customer Experience Bestseller)
Objectives For This Episode: How customer journey maps are used in the wild to strategically improve sales, marketing, and product workflows How to capture feedback, validate the journey, and iterate to understand the customer perspective How to create a customer journey map that'll help you lock down the ROI that your company is looking to achieve Episode Overview: More so than ever, prospective customers will bounce if they’re confused or experience too much friction along the … [Read more...] about Customer Journey Mapping With Annette Franz
Our latest webinar, "Is search the solution for findability?" was a discussion between Scott Abel, The Content Wrangler and veteran technical writer/indexer Cheryl Landes. The two discussed how indexes can improve findability and speculated about what indexes will look like in the future. The Q&A is now available below. Enjoy it as well as our upcoming webinar: Live Q&A: Are you able to suggest an optimal way to craft a Site Map that maximizes SEO concepts without looking like … [Read more...] about Replay of "Is search the solution for findability?"
Our latest webinar, "Is search the solution for findability?" was a discussion between Scott Abel, The Content Wrangler and veteran technical writer/indexer Cheryl Landes. The two discussed how indexes can improve findability and speculated about what indexes will look like in the future. The webinar was an action-packed 60 minutes! The recording and Q&A are now available below. Enjoy! … [Read more...] about Replay of “Is search the solution for findability?”
Our latest webinar, "Managing Content Projects: What You Need To Know To Succeed" was a discussion between Scott Abel, The Content Wrangler and content strategist Joe Gollner. The two discussed some of the most important steps involved in managing a content project. Real project experiences were shared to set the stage for a discussion of what people should keep in mind when they are called upon to whiteboard a project plan or to review a project that is currently underway. The webinar was an … [Read more...] about Replay of "Managing Content Projects: What You Need To Know To Succeed"