You know what they say, “Sharing is caring.” In the discipline of content strategy, marketing qualified leads (MQLs) are the goal. Everything you do should be to draw eyeballs and convert interest into leads, which hopefully convert into sales. To do that, you need to reach more people to broaden brand (and product) awareness. But how do you do that? Spread the love Social is the way, and sharing is the key! Increased visibility comes from creating content that people want to share. Shared … [Read more...] about Content Marketers: If You Make It Useful, People Will Share It
This February, over 10,000 people will attend the SaaStr Annual 2017 in San Francisco. It’s the largest gathering of the global Software-as-a-Service (SaaS) business community on the planet. The present and future leaders in SaaS will be there. MindTouch will be attending as well, and we’re excited to share that this year we’re giving away SaaStr tickets; usually these cost $1,399 each. This year, we are giving some away! If you’re in the software industry, have an interest in the software … [Read more...] about Win FREE Tickets to SaaStr Annual 2017!
This article has three main sections: Watch, Assess, and Understand. Each walks through the importance of the communication that individual departments are responsible for during the customer journey. Watch - View the following video with these questions in mind. How many solutions does your company have for supporting the entire customer journey (pre-sale to renewal)? I’m talking about marketing assets, sales enablement, training and onboarding material, support and technical documentation, … [Read more...] about End-to-End Understanding for the Entire Customer Journey: A User’s Perspective
Search engine optimization guru Rand Fishkin of Moz.com recently pointed out that if your content is more comprehensive, Google will reward it. This supports the assertion we at MindTouch are putting forth, which is that using product documentation and help content in content marketing yields a multitude of benefits including better placement on SERPs (search engine result pages). Most important, it results in unique, informative, and helpful content that answers users’ questions up front. The … [Read more...] about Creating Comprehensive Content Marketing: the Secret Sauce Is in Your Product Documentation
Watch the former CEO of Eloqua and current CEO of Code42/Director of the Board for Trackmaven and Cornerstone OnDemand, Joe Payne , explain why the company not only owns non-branded Google search results (great SEO), but how it has grabbed so many of the coveted Google snippets—even over industry-leading enterprise competitors like Microsoft and SAP. Why should you care? Well, Google snippets not only occupy the single most valuable real estate on a search results page (above paid ads), but … [Read more...] about Public Facing Content Shortens Sales Cycles – Code42 Testimonial
MindTouch is proud to be featured in the Downtown San Diego Partnership's Downtown Tech & Real Estate Review for December, spotlighting the company's relocation to San Diego's Energy Star-labeled and LEED-certified "Vertical Campus" earlier this year. A leader in the SaaS industry with over 300 customers, MindTouch joined resident organizations like the The Vine community, which along with EvoNexus mentors seed-stage entrepreneurs and startups in a work-sharing space. Origin Code Academy … [Read more...] about MindTouch offices profiled by the Downtown San Diego Partnership
The analysts preach it, hundreds of webinars break it down, and your own purchasing process relies on it: a company’s post-sale experience. It is vital to your buyers’ pre-sale decision making, but the same can be said for understanding your current customers’ needs so that you can effectively sell to your future buyers. It is the proverbial chicken-or-the-egg scenario. What is it like to own and use your product? What is your onboarding process, how effective are your training and support … [Read more...] about Shorten Enterprise Sales Cycles Today – 4 Testimonials from Industry Leaders