Summer ’17 Release, Touchpoints surface authoritative help content and related customer behavior data into CRM, e-commerce, websites, reporting tools, and more SAN DIEGO, California, June 20, 2017 – MindTouch, the leading provider in modern product documentation and help content solutions for the enterprise, is proud to announce Touchpoints integrations. MindTouch Touchpoints easily integrate product documentation with enterprise-wide web properties, including CRM, e-commerce, ticketing … [Read more...] about New Touchpoints plug-and-play integrations solidify MindTouch as a leader in full-journey customer engagement software
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New Touchpoints plug-and-play integrations solidify MindTouch as a leader in full-journey customer engagement software
MindTouch Hosts Full Day DevTrack for San Diego StartUp Week – #SDSW
San Diego StartUp Week (SDSW) is one of the largest and most visible tech events to happen in San Diego throughout the year. What you might not have heard is that MindTouch will be hosting an ENTIRE day on Wednesday, June 21st on the Developer Track here at our Galactic HQ downtown (See San Diego StartUp Week video below). MindTouch is not only hosting a full-day DevTrack, but sponsoring the entire week for San Diego StartUp Week. We believe that the San Diego startup community is vital to … [Read more...] about MindTouch Hosts Full Day DevTrack for San Diego StartUp Week – #SDSW
Turn Off-Hours Chat into a Customer Service Star
Live chat is a great way for companies to provide a convenient channel for support and sales inquiries. According to research from Inc.com, 51 percent of customers expect businesses to be available 24/7 to assist and answer questions. Chat boxes provide a low-stakes way for consumers who are researching your product or customers looking for support to contact the company. The promise (and expectation) of live chat can pose a problem, though, because for many companies, they’re staffed from 9-5 … [Read more...] about Turn Off-Hours Chat into a Customer Service Star
A Beginner’s Guide to Content Analytics
One of the most appealing aspects of technical writing is that, unlike other types of writing, there is arguably a BEST way to present technical content to users. That’s because the best presentation is whatever makes users most successful, which also likely aligns with your business goals. It's a fun challenge to constantly strive to optimize content to best meet user needs. Expert wordsmithing, thoughtful organization, and strategic delivery are important facets of successful technical … [Read more...] about A Beginner’s Guide to Content Analytics
Touchpoints Update: Extending Your Content Is Easier Than Ever
Last summer, with our initial release of Touchpoints, MindTouch extended its reach across the entirety of a customer’s online experience. These simple, plug-and-play integrations provide a variety of intuitive ways to reveal help content on virtually any web property. Clients like Bona, Conga, and Cisco Meraki implemented Touchpoints to allow users to instantly discover the right documentation where needed, without disrupting their journey by navigating to other websites. Since deploying … [Read more...] about Touchpoints Update: Extending Your Content Is Easier Than Ever
Zuora’s Subscribed 2017: The Rise of Subscriptions of Innovation
2017 marks the turning point of the subscription economy. For years the Subscribed conference was centered around Customer Experience and why organizations should put it at the forefront of all business decisions. It was, in essence, on how to create customers for life (See Tien’s Video Below on Subscribed 2017). This year, the most influential thought leaders have returned to Zuora’s Subscribed 2017, bringing with them a host of new, innovative strategies and products to push the boundaries of … [Read more...] about Zuora’s Subscribed 2017: The Rise of Subscriptions of Innovation
It’s a TechComm Armageddon, but Remember, We’re Heroes Now – Impact Awards
Instead of discovering that an asteroid the size of Texas is going to impact Earth in less than a month, and your company needs to recruit a misfit team of deep core drillers to save the planet, what your company does need to do is recognize the team of digital strategists that can destroy the silos of information blocking you from connecting deeply with your customers (and vice versa). Watch the webinar below to learn how to transform your content and win an Impact Award. The LavaCon … [Read more...] about It’s a TechComm Armageddon, but Remember, We’re Heroes Now – Impact Awards
Creating Your Customer Launch Plan
Marketers love launching things – products, campaigns, books, you name it. A launch is a great excuse for a party. But while we’re distracted with the high-profile activities, we neglect the many, small launches happening all around us. Every time a customer signs up with us, they are launching their own experience. The faster we can guide a new customer or subscriber to success, the greater the chance that they’ll be long-term, happy and successful customers. Launch Velocity … [Read more...] about Creating Your Customer Launch Plan
How KCS supercharges organizational knowledge
Imagine gaining new value from something you already have. Now imagine that newly gained value improving employee efficiency and customer satisfaction at the same time. Interested? Knowledge-Centered Service (KCS®) enables organizations to leverage existing knowledge to gain benefits in operational efficiency, self-service success, and organizational learning. KCS Basics KCS is a set of knowledge management best practices designed around key principles and practices that focus on knowledge … [Read more...] about How KCS supercharges organizational knowledge
