At MindTouch, we’ve focused on two pillars that gird the growth of our business. Deliver a product that our customers value and love so much that they recommend it to others. Maintain a culture that attracts smart, good people who want to work hard doing great things. It’s difficult to measure culture, but measuring the value created by our product is much easier. We measure it with our 94% customer renewal rates, our 73 Net Promoter Score, customer referrals, and from … [Read more...] about The Best Software of 2017 for Customer Service Teams
For businesses with large volumes of SKUs, sales enablement is critical to the survival of the business. Oftentimes, the unique nature of the sale requires non-standard configurations. Understanding what products work together, and more importantly, what products will meet the needs of the customer goes beyond Configure, Price, Quote (CPQ) software. It requires the knowledge of subject matter experts who can ensure the right products are being used to meet those needs. Even for seasoned sales … [Read more...] about Configure, Price, Quote, Succeed?: Improving Manufacturing Sales Processes
For companies interested in customer engagement, there’s no deeper well than social media. Facebook alone has over a billion monthly users who generate 4.5 billion likes each day. That’s a treasure trove of analytics, which is why businesses are scrambling to make sure every like, tweet, and snap is captured and understood. That’s why, earlier this year, Salesforce and Nestlé Waters announced the launch of a “Consumer Engagement Center.” The goal of the center is to “empower Nestlé Waters' … [Read more...] about How to Walk the Talk of a ‘Consumer Engagement Center’
$1.1 Trillion—with a capital “T”—that’s how big B2B e-commerce will be by 2020, according to Forrester. That’s at least double the size of consumer, or B2C, e-commerce. This is a big opportunity for any company that sells to businesses. Think your customers wouldn’t want to buy your complex, configurable machinery or software online? Think again. Today, Forrester adds, 93 percent of business buyers prefer to buy online when they’ve decided what to buy and 56 percent were expected to make at … [Read more...] about The Future of B2B E-Commerce: 3 Components of the Perfect Buying Experience
You know what they say, “Sharing is caring.” In the discipline of content strategy, marketing qualified leads (MQLs) are the goal. Everything you do should be to draw eyeballs and convert interest into leads, which hopefully convert into sales. To do that, you need to reach more people to broaden brand (and product) awareness. But how do you do that? Spread the love Social is the way, and sharing is the key! Increased visibility comes from creating content that people want to share. Shared … [Read more...] about Content Marketers: If You Make It Useful, People Will Share It
This February, over 10,000 people will attend the SaaStr Annual 2017 in San Francisco. It’s the largest gathering of the global Software-as-a-Service (SaaS) business community on the planet. The present and future leaders in SaaS will be there. MindTouch will be attending as well, and we’re excited to share that this year we’re giving away SaaStr tickets; usually these cost $1,399 each. This year, we are giving some away! If you’re in the software industry, have an interest in the software … [Read more...] about Win FREE Tickets to SaaStr Annual 2017!
This article has three main sections: Watch, Assess, and Understand. Each walks through the importance of the communication that individual departments are responsible for during the customer journey. Watch - View the following video with these questions in mind. How many solutions does your company have for supporting the entire customer journey (pre-sale to renewal)? I’m talking about marketing assets, sales enablement, training and onboarding material, support and technical documentation, … [Read more...] about End-to-End Understanding for the Entire Customer Journey: A User’s Perspective
Search engine optimization guru Rand Fishkin of Moz.com recently pointed out that if your content is more comprehensive, Google will reward it. This supports the assertion we at MindTouch are putting forth, which is that using product documentation and help content in content marketing yields a multitude of benefits including better placement on SERPs (search engine result pages). Most important, it results in unique, informative, and helpful content that answers users’ questions up front. The … [Read more...] about Creating Comprehensive Content Marketing: the Secret Sauce Is in Your Product Documentation