Where Big Data Meets SMART Content Welcome to the fifth part of the Cloud Hopper Series, where we discuss how to maximize the value of your Salesforce Clouds. This week’s topic is Analytics Cloud (Wave), a recently introduced business intelligence cloud that provides a cohesive view into all of your other Salesforce Clouds. It’s the Cloud for Your Clouds With Wave Analytics, Salesforce provides a unified dashboard to monitor data coming in from all of your various Clouds, a warm tortilla … [Read more...] about The Cloud Hopper Series, Chapter 5: Salesforce WAVE Analytics Cloud
Blog – Using Content for Customer Experience
The Cloud Hopper Series, Chapter 5: Salesforce WAVE Analytics Cloud
The Cloudhopper Series, Chapter 4: Salesforce Community Cloud
Welcome to the fourth part of the Cloud Hopper Series, where we discuss how to maximize the value of your Salesforce Clouds. This chapter focuses on Community Cloud in particular, a recent addition to the Cloud system that has its roots in the beginning of the Internet. A Community Is What You Make It Communities (of the non-Salesforce variety) have a storied past in the history of the internet. The story is this: they stretch all the way back to its earliest, where BBS and Usenet helped usher … [Read more...] about The Cloudhopper Series, Chapter 4: Salesforce Community Cloud
The Top 100 Salesforce Influencers of 2016
It's time to make the most from your Salesforce implementation by learning from the best! For this year's top 100 list, we compiled metrics—like social media engagement, insider sentiment, and content authoring—for thousands of Salesforce enthusiasts and plugged those into our secret-sauce algorithm. The result? An accurate list of who can walk the talk when it comes to Salesforce and who you should be stalking following during Dreamforce. We'll be adding 5 Salesforce influencers to this … [Read more...] about The Top 100 Salesforce Influencers of 2016
The Cloud Hopper Series Chapter 3: Salesforce Service Cloud
Welcome to the third part of the Cloud Hopper Series, where we discuss how to maximize the value of your Salesforce Clouds. This week’s topic is Service Cloud, and we’ll be discussing not only how to make it more cost-effective-y, time-saver-y, and customer 360-y, but more importantly how your documentation can be the key to realizing Service Cloud’s true potential: making Service Cloud obsolete. Stay with me. The Best Support Interaction Is No Service Interaction By the time the … [Read more...] about The Cloud Hopper Series Chapter 3: Salesforce Service Cloud
Product release 2016-08-25
Make SMART Content even Smarter with MindTouch Paths
MindTouch Paths Makes its Debut In the past few years, the idea of “Customer Success” has taken off as a way to improve customer retention in a down economy (it’s more expensive to attract a new customer!) and create a better rapport between brands and their customers (because customer support gets a bad rap). Companies with Customer Success initiatives often focus on the “Success Outcomes,” essentially milestones that indicate the likelihood of a successful customer. But in the past, it was … [Read more...] about Make SMART Content even Smarter with MindTouch Paths
A Giant Leap for Customers–MindTouch Opens New Global HQ
Representing another step in San Diego’s tech diversity, 101 W. Broadway’s vertical campus partners with its newest tenant, MindTouch, Inc., to strengthen The Finest City’s global visibility in technology. MindTouch’s move is a lot more than just a bigger, better office. Aaron Fulkerson, CEO and CO-founder of MindTouch states, “It represents the growing diversity that the Regional EDC’s Economic Feasibility Study proves out. San Diego is more than beaches and borders, it is a hub for growth, … [Read more...] about A Giant Leap for Customers–MindTouch Opens New Global HQ
Product release 2016-08-18
Hey Marketing, Let Someone Else Take the Lead on Lead Gen
I have to give it up to the creativity of Marketers, because we, as a profession, were able to turn Flash Mobs into an advertising strategy. There are many paths Marketers are willing to traverse in order to stick out in crowded marketplaces to get people interested in their company. For companies whose products aren’t part of the pop culture zeitgeist, it can be disorienting trying to figure out if you really should adopt SnapChat as part of your lead gen strategy (probably not). Since the … [Read more...] about Hey Marketing, Let Someone Else Take the Lead on Lead Gen
The Cloud Hopper Series, Chapter 2: Salesforce Marketing Cloud
This week we’re dealing with Salesforce’s Marketing Cloud, a robust, multi-faceted arm of the Salesforce platform. Ah, Marketing: a department you’ll find at the intersection of Science Way, Alchemy Court, and Luck Avenue. Marketers have a lot of variables to consider as they build out campaigns to get customers in--and through--the funnel. From consumer demographics to the whims of Google’s search algorithms, to e-Commerce sites to Social Media, all of the variables mean Marketing … [Read more...] about The Cloud Hopper Series, Chapter 2: Salesforce Marketing Cloud
