Blog
Product release 2017-07-20
MindTouch Editor Update: It’s Easier Than Ever to Author Compelling Content
In the era of the empowered and enabled consumer, the throne belongs to brands that deploy compelling content in the service of a strong customer experience.” - Augie Ray, Research Director for Customer Experience, Gartner November 07, 2016 It goes without saying that the core of customer success is strong content. Support articles, product documentation, on-boarding guides, learning paths — all of these combine to tell your product’s story in a way that makes your customers … [Read more...] about MindTouch Editor Update: It’s Easier Than Ever to Author Compelling Content
HTTPS Is Now a Must-Have for Google
If you’ve checked out our blog recently, you know we’ve been talking about ways to improve your ranking on Google. Today we’re going to talk about one of the most fundamental ways you can improve your SEO, thanks to research from Dr. Pete of Moz. Speaking at MozCon 2017, Dr. Pete shared how Google’s algorithms are trending towards privileging HTTPS over HTTP sites. What is the difference between the two, you ask, and why is it so important? HTTP sends data without hiding it, so the … [Read more...] about HTTPS Is Now a Must-Have for Google
Zero Is Greater Than One: Find SEO (and Customer) Success through Snippets
TL;DR: The content you already have could be the key to unlocking the coveted featured snippet location in Google’s search results. Google is transforming the way we get our information. The days of consumers sifting through a list of links is coming to an end as Google further rolls out their direct answers (featured snippets) to more and more search results. According to new research from Stone Temple Consulting, 60% of people want direct answers to their questions without having to visit a … [Read more...] about Zero Is Greater Than One: Find SEO (and Customer) Success through Snippets
Product release 2017-07-13
Product release 2017-07-06
New Touchpoints plug-and-play integrations solidify MindTouch as a leader in full-journey customer engagement software
Summer ’17 Release, Touchpoints surface authoritative help content and related customer behavior data into CRM, e-commerce, websites, reporting tools, and more SAN DIEGO, California, June 20, 2017 – MindTouch, the leading provider in modern product documentation and help content solutions for the enterprise, is proud to announce Touchpoints integrations. MindTouch Touchpoints easily integrate product documentation with enterprise-wide web properties, including CRM, e-commerce, ticketing … [Read more...] about New Touchpoints plug-and-play integrations solidify MindTouch as a leader in full-journey customer engagement software
MindTouch Hosts Full Day DevTrack for San Diego StartUp Week – #SDSW
San Diego StartUp Week (SDSW) is one of the largest and most visible tech events to happen in San Diego throughout the year. What you might not have heard is that MindTouch will be hosting an ENTIRE day on Wednesday, June 21st on the Developer Track here at our Galactic HQ downtown (See San Diego StartUp Week video below). MindTouch is not only hosting a full-day DevTrack, but sponsoring the entire week for San Diego StartUp Week. We believe that the San Diego startup community is vital to … [Read more...] about MindTouch Hosts Full Day DevTrack for San Diego StartUp Week – #SDSW
Turn Off-Hours Chat into a Customer Service Star
Live chat is a great way for companies to provide a convenient channel for support and sales inquiries. According to research from Inc.com, 51 percent of customers expect businesses to be available 24/7 to assist and answer questions. Chat boxes provide a low-stakes way for consumers who are researching your product or customers looking for support to contact the company. The promise (and expectation) of live chat can pose a problem, though, because for many companies, they’re staffed from 9-5 … [Read more...] about Turn Off-Hours Chat into a Customer Service Star
A Beginner’s Guide to Content Analytics
One of the most appealing aspects of technical writing is that, unlike other types of writing, there is arguably a BEST way to present technical content to users. That’s because the best presentation is whatever makes users most successful, which also likely aligns with your business goals. It's a fun challenge to constantly strive to optimize content to best meet user needs. Expert wordsmithing, thoughtful organization, and strategic delivery are important facets of successful technical … [Read more...] about A Beginner’s Guide to Content Analytics
