For years, manufacturers have stuck to manufacturing and left the consumer sales to third-party retailers and wholesalers. Cutting-edge manufacturers like Nike, Apple, Tesla and Whirlpool are bucking that trend in favor of direct sales channels. Let’s break down a few reasons why this makes for an improved customer experience in the long run, even for companies who haven’t sold directly to an end user in decades. The emergence of e-commerce and a renewed focus on promoting positive brand … [Read more...] about Manufacturers Turn to Direct Sales to Bolster Customer Experience
The announcement of SAP Machine Learning marks the beginning of SAP working with all SAP Partners to help their customers become intelligent enterprises (watch the video below to see exactly how). This journey will involve not only SAP customers, but will need significant contributions from across SAP’s Partner ecosystem to ensure its customers' success. In this live broadcast conversation, Rayn Veerubhotla, Global Vice President, Emerging Technologies, Global Business Development and Ecosystem … [Read more...] about How SAP Partners Make Customers Intelligent Enterprises
Spring 2017 Release, Site Analysis Suite, Offers Comprehensive Evaluation of Site Health SAN DIEGO, California, May 16, 2017 – MindTouch, the leading provider in modern product documentation and help content solutions for the enterprise, is proud to inaugurate Site Analysis, an in-app suite of site optimization tools. Site Analysis is designed to empower knowledge managers to monitor and fix broken links and structural irregularities throughout their site, resulting in enhanced usability and … [Read more...] about MindTouch Increasing Its Commitment to Proprietary “Smart Content” Framework with Advanced Optimization Tools
At MindTouch, we care about the health of your site. Having the ability to identify areas of improvement and resolve issues can positively impact the performance of your site, navigation, and search engine rankings. In this latest product release, we are proud to announce the general availability of Site Analysis. This new platform feature is an array of tools to help you quickly diagnose and fix help center issues, and therefore improve your customer’s self-service experience. What is Site … [Read more...] about New features in MindTouch: Site Analysis tools give you the power to find and fix issues fast
Knowing how to identify and purchase the right software successfully is not something you should have to learn through trial and error. If you are faced with putting out an RFP for software, you may be tempted to confine your specs to functionality alone, but that's a rookie mistake. Whether you’re seeking an on-premises, hosted, or SaaS product, these questions can apply to almost any software RFP. 1. Is your code developed completely in-house? If not, who writes your code and where are … [Read more...] about 10 questions to include in every software RFP
Since customer churn already sounds like a recipe instruction, let’s keep the food analogy going. Imagine you’re having a dinner party. You pop your signature lasagna in the oven and leave it to bake. Then you turn your attention to the side dish, appetizer, and drink recipes that are new to your roster. But in the midst of working on your new recipes, you forget about the lasagna … at least until the smoke alarms start going off. In sales and marketing, we often get so focused on gaining new … [Read more...] about Warning Signs That Precede Customer Churn
To celebrate and inspire not only our future generations but our current culture, MindTouch jumped headfirst into “Bring Your Child to Work Day.” Of course, we did it with a little bit of a MindTouch twist. Instead of the usual show them the office, tell them what people do, and let them eat ice cream, we put them to work. Watch out child labor laws. Learning to be flexible, collaborative, appreciative, process minded, all while having fun is a MindTouch staple. Having the children of … [Read more...] about Bring Your Kids to Kick Ass at Work Day!