You know what they say, “Sharing is caring.” In the discipline of content strategy, marketing qualified leads (MQLs) are the goal. Everything you do should be to draw eyeballs and convert interest into leads, which hopefully convert into sales. To do that, you need to reach more people to broaden brand (and product) awareness. But how do you do that? Spread the love Social is the way, and sharing is the key! Increased visibility comes from creating content that people want to share. Shared … [Read more...] about Content Marketers: If You Make It Useful, People Will Share It
Search engine optimization guru Rand Fishkin of Moz.com recently pointed out that if your content is more comprehensive, Google will reward it. This supports the assertion we at MindTouch are putting forth, which is that using product documentation and help content in content marketing yields a multitude of benefits including better placement on SERPs (search engine result pages). Most important, it results in unique, informative, and helpful content that answers users’ questions up front. The … [Read more...] about Creating Comprehensive Content Marketing: the Secret Sauce Is in Your Product Documentation
MindTouch is proud to be featured in the Downtown San Diego Partnership's Downtown Tech & Real Estate Review for December, spotlighting the company's relocation to San Diego's Energy Star-labeled and LEED-certified "Vertical Campus" earlier this year. A leader in the SaaS industry with over 300 customers, MindTouch joined resident organizations like the The Vine community, which along with EvoNexus mentors seed-stage entrepreneurs and startups in a work-sharing space. Origin Code Academy … [Read more...] about MindTouch offices profiled by the Downtown San Diego Partnership
Content can create leads, convert leads, and increase customer engagement. When customers are researching a product or brand, they go to Google. What they find are content results that will inform them, answer their question and fulfill their search. The quality of that content affects its domain authority, essentially dictating its Google ranking. One of Google’s prime concerns, a theme throughout its guidelines, is providing value to the user. In fact Google is pretty militant in its … [Read more...] about What If You Treated Your Customers Like Google Treats You?
Technology consultancy giant Gartner has produced a best practices report based on their findings around selecting tools for boosting agent productivity. Enabling service agents has obvious benefits in terms of employee satisfaction and efficiency, which not only benefit organizational performance but more importantly customer satisfaction with the brand. But what Gartner found with respect to agent enablement technology can be applied across the board in selecting tools and applications for … [Read more...] about Best Practices for Choosing Technology Solutions
Statistics abound showing that customers far prefer to self-serve than contact agents, and self-service can be facilitated with content companies already have. That said, the content needs to be communicated in a way that customers can understand. Smart content consists of enhanced, agile microcontent that is structured in a way that caters to the way the mind receives and processes information. Building smart content into a logical hierarchical structure results in an intuitive navigation that … [Read more...] about Smart Content: The Next Generation of Microcontent
What’s behind a sea change? A wave. There’s no denying that chatbots are upon us, and quietly changing business as we know it. And they are changing business because the way we communicate has changed. We have gone from phone to email to text to chat to chatbot. Think about it. We send five times as many texts as we make phone calls. Text messages are a way of life. Using the latest data available: worldwide more than 7 trillion SMS text messages are sent every year, 561 billion per month, … [Read more...] about Why Conversational Commerce Is Transforming Business as We Know It
How much do any of us really know about chatbots today? Face it: probably not much. Maybe you’ve seen the commercials or your friend has an Amazon Echo (aka Alexa) device that they ask questions to about restaurants, store hours, the weather, the meaning of life... Ok so then besides Alexa, or Siri and Cortana which millions of people have on their phones, what kinds of bots are active right now? What are they for? What can they even do? Let’s start with the big kahuna’s big announcement in … [Read more...] about Chatbots Are Taking Over and We’re Not Paying Attention