Have you heard about Aristotle's seven causes of human action? They are certainly an interesting study of customer understanding! A little background first. In his book Rhetoric, Aristotle said: Now every action of every person either is or is not due to that person himself. Of those not due to himself some are due to chance, the others to necessity; of these latter, again, some are due to compulsion, the others to nature. Consequently all actions that are not due to a man himself are … [Read more...] about Why Do Customers Do What They Do?
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