Complete Guide to Cornerstone Support Content

Essential strategies your enterprise can use to identifying the content that drives the most value for your customers and your business.

All support content is not created equal

Some articles deflect a ticket by helping customers self-solve. Other articles measurably save your company money by preventing field calls. The question is, what is your most important content and why? Understanding this grouping of content—your “cornerstone support content”—is essential to making customers successful and, in turn, supporting the goals of your company.

What you’ll learn

The role of content in supporting your customer’s post-sale journey
How cornerstone support content can unblock organizational objectives
6 important questions that will help you identify cornerstone support content

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