Software as a Service, or SaaS, isn’t about the hosting. It’s about helping your customers succeed with your product.
- Aaron Fulkerson, CEO of MindTouch
MindTouch in the News
When we announced our funding two weeks ago, we had no idea we’d get so much attention. We’re flattered and honored to have our news covered and would like to take a moment to express our sincere gratitude for all the shout outs! Here are some of the highlights:
[MindTouch]...increases the likelihood that someone researching a product will actually buy it, and it increases customer satisfaction — people who can find answers on their own are going to be happy.
MindTouch allows both established, long-respected enterprises that make physical products like Whirlpool, Newmar, MakerBot, and Remington, as well as fast-growing start-up companies like Code42, Zenefits, Zuora, and Docker, turn product and help content into a revenue-producing asset that creates happy and endorsing users.
The fact that this company is raising a Series A well over a decade after its inception is pretty staggering and points to the fact that MindTouch has been following a far more organic approach toward growth.
In a nutshell, MindTouch aims to unify content to get customers answers faster whether they come in via phone, search or a store location. Often customers have to navigate everything from user guides to reviews to FAQs and knowledge bases.
The company’s software manages so called "help" content for companies, such as product documentation, training manuals and other support materials. Its software organizes this content online for self-service product support. So someone who buys a product can find answers to their questions at their own pace.
MindTouch, a San Diego-based provider of cloud-based answers to consumer product questions, has raised $12 million in new VC funding. PeakSpan Capital led the round, and was joined by SK Ventures and SAP.
MindTouch is just getting started in defining a new category of software directly focused on customer self-service.
MindTouch says its online technology ingests a company’s help content, which often consists of printed documents like training manuals, PDF files, and other product-related materials, and converts it into Web-based product information.
As we now see, it all turned out well and as of today, the 65-70 person strong business is busting out of its current premises and can name customers like Whirlpool and partners like Salesforce and SAP.
Thank you for adhering to the MindTouch logo and brand standards. When referencing MindTouch software and products, please follow these rules.
Great companies are made by happy customers. Create user advocates and product experts with MindTouch. Millions use our software every day.
The MindTouch trademark in text
Follow these guidelines when referencing MindTouch brand products in text.
1. Always correctly capitalize the MindTouch trademark. Capitalize both the M and the T in the trademark and always spell it as one word, not two.
2. Do not use the MindTouch trademark in the possessive or plural form. We do not consider companies or trademarks to be people, and the latter (plural) just sounds odd.
Correct: Our help center is powered by MindTouch.
Incorrect: MindTouch’s help center powers our documentation.
Incorrect: I just noticed that MindTouch’s logo is two heads.
The MindTouch Logo
The MindTouch logo is the graphic representation of the brand—the corporate signature. Do not alter the MindTouch logo in any way.
The MindTouch vertical logo is the preferred logo. Whenever possible please use this logo when referring to MindTouch.
When using the logo on a dark background, it will be necessary to change all the color elements to reverse out of the background as shown in the examples below. Do not use the tagline with a reversed out logo.
Minimum Clear Space
Ideally the logo will be used on a white background for maximum impact and clarity. The logo will have a minimum of 1 X – height white space.
Preferred Logo: vertical
Secondary Logo: horizontal
Incorrect Logo Usage
Although there is a wide range of situations in which the MindTouch logo may appear, it is not to be used in situations where it loses clarity or distinction. Never substitute any colors or tints. Do not use 3-D or drop-shadow effects on the MindTouch logo. Nor should you ever use a white stroke to trace the MindTouch logo.
Incorrect Background Usage
The MindTouch logo should be used primarily on a white background. When situations require using the logo on a light-colored background, be sure that the color contrast of the background is at least 40%. Do not use the logo over a background where it loses clarity or distinction. Never use the logo over a background where the color contrast is visually jarring.
Shades of Gray
Shades of Prussian Blue
Shades of Light Blue